Finnair Goes Bollywood!

January 2012

Who doesn’t love Bollywood? Finnair shows their love for all things Bollywood by breaking out in song and dance during a flight from Helsinki, Finland, to New Delhi, India. Passengers were treated to flight attendants belting out the performance number “Deewangi Deewangi” from the 2007 movie Om Shanti Om.

I think it’s all kinds of cute when blond flight attendants sing and dance to Bollywood tunes. Finnair not only wins some brownie points by way of cultural bonding but also positions itself as a fun brand. Virgin Air better watch out!

Why the Bollywood spectacular? The flight attendants wanted to honor India’s Republic Day (January 26). Helena Kaartinen, the flight attendant who came up with the idea, told the New York Times: ‘It was a good way to show respect.’

Here’s the original dance performance, which do you prefer?

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